A new survey finds that most people would like to own a car that has “the best” accessories.
In fact, more than two-thirds of respondents said they would like an automobile that was “the coolest” in every category, according to a survey conducted by auto manufacturer Daimler and auto retailer Subaru.
However, it turns out there’s a little more to the equation than meets the eye.
As we reported previously, Subaru and Daimle found that the majority of the respondents who said they wanted to own an automobile with “the hottest” or “best” parts and fittings said they didn’t care about what’s inside.
Subaru and Nissan are the two big brands that have been pushing for the “best in the industry” status of their cars, which can include a carbon fiber body, heated grips, a more powerful engine, a full range of premium audio equipment and a more stylish exterior.
While Subaru and Toyota have pushed hard to build cars that appeal to everyone, Daimlers is looking at different vehicles with a different target audience.
“The way we’re approaching the product has changed a lot in the past few years,” said Michael T. Hagen, senior vice president of sales and marketing for Daimles North American vehicle business.
For example, if we had an older model that we had to appeal to, we could focus on the younger, more diverse market.” “
So the next step is we need to look at all of our models with different market segments.
For example, if we had an older model that we had to appeal to, we could focus on the younger, more diverse market.”
That could mean focusing on a particular car model or the model in general.
Hagan said Subaru and other automakers have focused on certain models to attract younger consumers.
“We’ve got models with a lot of performance that appeal specifically to young people, and then we have some models that appeal more to older customers who want something a little bit more sophisticated,” he said.
“A lot of those are the ones we’ve looked at and are looking at.”
However, if you’re a young person looking for a car, Subaru might be the one for you.
The survey found that 53 percent of respondents who wanted to buy a vehicle that “the newest” or has “a lot of new technology” said they’d like a car with a “cooler” interior.
That’s a big shift from the past, where most people said they want to buy cars that “look cool.”
Subaru said it’s a combination of two factors that makes that shift easier to achieve: Subaru’s recent introduction of the i3, which brings more power and comfort to the lineup, and the introduction of its all-new Subaru Outback.
The Outback and Outback Premium are both getting a lot more attention from car shoppers, and Subaru has recently announced a new crossover called the Outback Sport.
“If you want a car you can be confident in and you can customize, you can make it feel like you’re driving an outback, and you want that kind of comfort and performance,” Hagen said.
Subaru has also been working with Audi on the next-generation Outback, which will have a hybrid powertrain and features more interior space and styling than the current Outback model.
Audi has also partnered with Toyota on a hybrid crossover called Quattro, which may be the most anticipated new vehicle of 2018.
While many people don’t care for the concept of a hybrid vehicle, Hagen expects more automakers will look to integrate the new hybrid powertrains in their products.
“There’s going to be a time when we have hybrids that have the same technology as the cars,” he predicted.
“That’s going for example with the Toyota Prius.
They’re going to bring the same performance and the same fuel economy as the current Prius, but the Prius will have an all-wheel drive system.”
Subaru and Audi have been making the case for more hybrid vehicle involvement in the market for years.
“Hybrid vehicles are really the future of transportation, and they are a big part of our future,” said John Schlesinger, president and chief executive officer of Daimels North America.
“They’re also a big portion of our business.
We have a very good track record in the hybrid business.
Our core brand is Subaru, and our core product is the Subaru Outlander.”
For the past five years, Daehls has been aggressively developing hybrid vehicles that combine a gas engine and an electric powertrain.
The company has invested in a hybrid version of the Honda CR-V, the Toyota Corolla and Nissan’s Sentra.
“This has been a long-term strategy of DaeHels and a strategy of our entire organization,” Hagan noted.
“Our goal is to create vehicles that look good in every way.”
In 2017, Subaru unveiled a hybrid electric crossover, the WRX STI, which was